From Design to Implementation

Over the recent years, the area of business model innovation has provided new insights to overcome a company´s  innovation challenge. Thought leaders such as Alex Osterwalder (2004), Gary Hamel (2005), the team at IDEO (2009), Mark Johnson (2010), Eric Ries (2011) and Ash Maurya (2012) have all provided inspiring and useful frameworks for understanding the key elements of business models. Nevertheless, the tools are limited. 

Building a business requires systematic approach to (1) successfully and effectively design profitable business models that create, (2) communicate, deliver and capture significant value for customers, stakeholders and shareholders, (3) identify the key variables that are necessary in order to implement the idea, and finally (4) evaluate your business-design regarding it´s significance and effectiveness to maximise the return-on-investment (economic and social).

We have developed the following matrix that can guide you through the process of complementing your go-to-market strategy with an effective execution strategy.

business-design matrix

Daniel Pandza´s Business Design Matrix (c) Daniel Pandza 2015.

You can consult the following toolkit in order to learn more about the reasons behind the development of the matrix, a tool for evaluating the business-design matrix and the nine stages that successful business-models have to pass through:

Toolkit: SIX-S-FUL Innovation Effectiveness Toolkit v5

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How can we improve our innovation effectiveness?


How can we increase our innovation effectiveness?


In this slide deck you will find a set of tools and frameworks that can help you, as an innovation manager, (1) define the scope of your innovation challenge (ideal innovation life cycle stages); (2) guide and document the business design process from problem definition to implementation strategy (BusinessDesign Matrix v3) and (3) evaluate your BusinessDesign in a systemic way that forces you to think across time and different stakeholders (5S innovation effectiveness toolkit). – Just click on the following image and it will lead you to the presentation. 



BusinessDesign for Social Impact

Below you can find my presentation BusinessDesign for Social Impact that I have presented at the MIT Enterprise Forum Mexico 2014 on March 24th, 2014.

BusinessDesign for Social Impact

If you want to learn more about the 5S evaluation criteria of effective business models and look with more detail at the BusinessDesign Matrix (R), please visit the following link (here).



Effective Innovation is a Team Sport… throughout the journey you will want to leverage people with different skills and experiences in order to assure the success of your project…

Here is the list of people I would like to work with on future innovation projects:

  • A Basketball / Football Coach who knows how to manage a diverse team of people with different attributes, strength and talents to achieve a shared goal.
  • An Interior designer / Architect who creates a creative work environment.
  • A Drummer who is responsible for the overall rhythm and coordination of different initiatives in a synchronised way.
  • A Buddhist Monk who will help everyone in the team to focus their energy on the things that lead to happiness and harmony.
  • An Anthropologist who observes the behaviour of identifies patterns.
  • A Diving Instructor who can explore the reality from below the surface of the waterline.
  • Caricaturist with strong observation skills who can exaggerate on key elements of the observed scenarios
  • StandUp Comedian who finds the irony in the details and comes up with spontaneous and funny ideas.
  • A Marketer who defends the needs and desires of the customer.
  • A Scientist who defines hypotheses and tests them rigorously.
  • A Fitness Trainer who will push the team to cross the limitations of their minds.
  • An Information Designer who visually communicates information.
  • Storyteller who knows how to communicate effectively the emotions and hook the audience to stay captive.
  • A Handyman someone who is practical and gets straight to the point.
  • An Industrial Designer who is practical and creates prototypes and tests them.
  • A Martial Artist who will be 100% focused on finding the enemies and finding resourceful means to kicking their ass in any circumstances.
  • A Biologist who will create an ecosystem that is appropriate for the survival of the new species.
  • A Mountain Expedition Expert who can help planning the expedition (prepare body and mind for the challenges, plan resources and strategies for tackling the key obstacles, etc.)
  • The Pitstop Manager of a formula 1 team who will make sure that we are using the right resources according to the circumstances of the race and manage the sustainable use of the resources and minimize the risk of engine breakdown.
  • Finance Guy who  makes sure that we are investing our time in the high leverage points.
  • A Juggler who is resourceful and creative in launching new initiatives in a coordinates fashion.
  • A Magician who can make problems disappear and solutions appear.
  • A Positive Psychologist who manages conflicts and assures that everyone sticks to positive psychology principles.
  • A Poet / Philosopher who synthesises the learnings.

 … To be continued.

On Winning and Failing in Business

Recently, I have spoken to an old friend who is building a platform that connects the key stakeholders of the entrepreneurial eco-system in Latin America. Despite huge success stories in the past year, doubts arouse whether the team is still on the right track… At this point many teams get frustrated, want to get busy and jump to the next «super urgent» thing that needs to get done… My take, however, is the following…

Rule #1: You have to believe that you (and your team) are the best (or the potential to become the best!)
Rule #2: Always remember that «WINNING OR LOOSING does not matter, if you give 100%, because there is always a tomorrow.”
Rule #3: In case of failure / confusion / tension between you and your team, stay objective & ask the right questions instead of blaming each other for the failure…

  • Why are you here (as a team)? What is your purpose? (your objective is to change reality from an undesired state into a desired one)
  • What was your plan? (What initiatives did you start in order to achieve your objectives? who was involved in the decision-making process?)
  • How much energy, passion, sacrifices and hard work did you and your team invest in order to realise your plan?
  • What have you achieved? (How much progress have you made?)
  • What have your learned? (Has your reality changed? or did you realise that your purpose, plan, or/ and execution efforts are not compatible?
  • Do you have to change direction? (Really? Why? What are the reasons? What dimensions do you have to change? Is it real change of direction or is it a shift of focus to another piece of the puzzle? If it is another piece of the puzzle, what is the big picture? Can you anticipate future shifts? Are you tackling the appropriate piece? or are there initiatives that will provide you with more synergies for pushing future initiatives?)
  • Is your mind clear to objectively explore several alternatives? (Think before you act! effectiveness is more important than efficiency at this point)
  • Making the transition work: At what speed are you and your team “running” the show? (If you are running a sprint, don´t forget that inertia is pushing you to stay on track… Avoid making disruptive moves in order to reduce friction and de-motivation… you either have to reduce the speed before making a sharp turn or adjust the direction slightly in order to make an arch)

Maybe this helps to get everybody on the same page, think about the big ambitious picture that you are trying to achieve and inspire the creation of effective initiatives that will get you and your team reach you destiny and avoid conflicts that arise from insecurity and ego-battles…

Semantics: Take a step back vs. Let´s travel into the future

Many people I work with are action oriented… they are patient for thinking and impatient for action. Personally, I perceive that this is a dangerous habit… why? Because, yes, you are getting busy, but are you really productive/effective? Most aren´t as effective as they could be…

Fail often, fail fast… really?
Today´s innovation and entrepreneurship mantra is “fail often, fail fast” so people «just do it»… Personally, however, I don´t think it is the optimal approach. I am totally ok with failure, but i strongly believe that stupid mistakes can be avoided, meetings can be more productive, and results can be achieved more effectively, if we learn to ask the right questions before searching for answers and producing deliverables…

Wait a minute…
So when the boss says: “we have to prepare a presentation”, everybody in the team shoots directly to PowerPoint or Prezi and shuffle slides together…

At this point, my intuition urged me to say “wait a minute… let´s take a step back and figure out what the problem is that we are trying to solve…”. I could see the shock on peoples face… the frustration of not being able to get things done immediately because they have so many other tasks to solve… And I can understand… taking a step back means you have to repeat work, pause activity, stop producing and at this point, people start getting defensive and I found myself in arguing and battling for which slide content can stay, and which has to leave… in which order to start the presentation, etc.

I knew that “reflection” was what they «needed«, but realised that it was not what they have «desired«…

In a great conversation with John Cooper, we came to the realized that the problem might be in the semantics… how we communicate… what the real job is that we want to get done with our words and then finding the right words to turn frustration into motivation.

Let´s make a trip into the future…
In our conversation we realised that the people might be getting more excited about «time-travel into the future» than “taking a step back… look at the big (confusing) picture”.

Hence, I have decided to give it a try and change semantics, take my colleagues “fast forward”… explore the desired outcome that we wish to achieve, identify the key success factors and move backward from there… I am already excited to see what the result will be…

¿Qué es un Emprendedor?


En el siguiente video compartimos una entrevista que me hicieron los compañeros de PitchBull (, una plataforma que conecta los diferentes agentes de ecosistema emprendedor (emprendedores, inversionistas y otros agentes de cambio).

El tema de la entrevista fue ¿Qué es un Emprendedor? Desde mi punto de vista es una persona que detecta necesidades o «problemas», tiene la capacidad de imaginarse una mejor solución y actúa para resolver el problema o satisfacer la necesidad…

Ahora tengo que aclarar que un emprendedor NO NECESARIAMENTE es una persona que abre un nuevo negocio. Para mi el espíritu emprendedor es clave para cualquier contexto en cuál nos podemos encontrar… (estudiantes, empleados, directores de empresas, educadores, etc.). Lo que une a todas estas personas es su actitud y la acción para resolver problemas y/o aprovechar oportunidades…


En las siguientes láminas (AGUÍ!) encontrarán una guía para sistemáticamente explorar oportunidades para diferenciar tu negocio y resolver los nuevos problemas que tu empresa está enfrentando en diferentes momentos del ciclo de vida…

El material y el concepto de las «cajas» es material própio… sin embargo me he apoyado en las teorías de Alexander Osterwalder (BusinessModel Generation), IDEO Business Model Canvas, Value Migration (Adrian Slywotzky), Innovation to the Core (Peter Skarzynsky) y Nail it then Scale it (Paul Ahlstrom).


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