Daniel @ StartUp Chile 2012


Below you will find a copy of a Prezii that I have presented last friday to the 4th generation of StartUp Chile in the Centro Movistar Innova. The goal of the presentation was to highlight 1). the importance of identifying all the different stakeholders who take part of the Customer Activity Chain, 2). identify their value drivers, and 3). prioritize and focus innovation efforts in order to satisfy specific needs of those customer segments whith the biggest potential for your organization.

In order to demonstrate the “power” of user focus, we have practiced the application of the process to the innovation and business design of a simple trash bin. The challenge for the entrepreneurs will now be to translate this process into their respective business environment and identify the high leverage points in their (expected) customer´s activity chain.

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Looking forward to keeping in touch…



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