Daniel @ StartUp Chile 2012


Below you will find a copy of a Prezii that I have presented last friday to the 4th generation of StartUp Chile in the Centro Movistar Innova. The goal of the presentation was to highlight 1). the importance of identifying all the different stakeholders who take part of the Customer Activity Chain, 2). identify their value drivers, and 3). prioritize and focus innovation efforts in order to satisfy specific needs of those customer segments whith the biggest potential for your organization.

In order to demonstrate the “power” of user focus, we have practiced the application of the process to the innovation and business design of a simple trash bin. The challenge for the entrepreneurs will now be to translate this process into their respective business environment and identify the high leverage points in their (expected) customer´s activity chain.

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Looking forward to keeping in touch…




El lunes pasado tuve la oportunidad de impartir un taller sobre Innovación de Modelos de Negocio en el foro DISEÑA INNOVACIÓN, EMPRENDE NEGOCIOS en la hermosa ciudad de Santiago de Chile.

Registro de Participantes del Curso:

En la siguiente página (AQUI) se pueden registrar todas las personas que participaron en el curso. Yo estaré enviando la página y clave de acceso a todas las personas que se registran y recuerdan la palabra clave que compartimos al final del curso.

Gracias a todos los participantes del curso por su participación activa y contribución! Me encantó la experiencia!